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Tapjoy Launches Pay-Per-Action™ Distribution Model for Android, iOS Applications; Analytics Partnership with Apsalar

SAN FRANCISCO Feb. 9, 2011

The new service allows iOS and Android app developers to reward users for not only installing and downloading their app but also for completing some type of action within it, such as watching the tutorial, getting past a certain level or any other specific activity. Unlike other advertising methods, Tapjoy’s new Pay-Per-Action service delivers a higher return on investment by tracking actions further along the conversion funnel and guaranteeing a much higher level of engagement and value.

Linda Tong

Steve Hartman

The new Pay-Per-Action SDK ties into Apsalar’s user-level analytics platform, which allows developers to track and analyze their conversion funnels and to manage user retention and monetization by grouping users into cohorts or groups of users who downloaded their apps within a specific week. By identifying the point at which most users tend to stick around and incentivizing users to reach that stage, advertisers and developers can optimize retention and conversions in order to deliver a better user experience, conduct more cost-effective user acquisition campaigns, and increase their app’s revenues and profitability.

Rizwan Virk

[email protected]

About Apsalar

San Francisco, California

About Tapjoy, Inc.

San Francisco, California

SOURCE Tapjoy, Inc.

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