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TargetX Unveils Newest Version of Higher Education’s Leading Email Recruiting Tool

CONSHOHOCKEN, Pa. July 18, 2011

Version 9 of eXpressEmail is more powerful, easier to use and navigate, and has a new and more modern look, according to TargetX CEO Brian Wm. Niles, who helped conceive the communication tool 13 years ago when he was a university enrollment officer and wanted to stay in touch with thousands of prospects in a personalized way.

"Our enhancements of eXpress come at a good time for higher education institutions," said Niles. "Young people are checking email like never before — thanks to the explosive growth of smartphones and other mobile devices."

www.targetx.com/expressemail9

To complement the new release, TargetX is offering to bundle eXpressEmail with its popular chat and event management tools to give new customers a fully integrated suite of recruiting tools. "In 48 hours, any college can be sending segmented, personalized emails; running targeted chat sessions for specific audiences; and completely managing their events, both online and in person," said Niles.

About TargetX

TargetX is a unique student-recruiting company that offers both technology tools and consulting services designed to help colleges recruit today’s more sophisticated, web-savvy students.

TargetX has been a forward-thinking leader in managing change in higher education and embracing the concept of the experience in higher-ed marketing.  It provides powerful, integrated technology tools to help schools make necessary connections, and campus visit consulting that provides action-oriented, practical solutions to help attract best-fit students.

The company invented email recruiting in 1998 and revolutionized Customer Relationship Management (CRM) with its innovative, cloud-based Student Recruitment Manager (SRM) in 2008.

TargetX has developed a reputation for objective and expert counsel, including a popular series of workshops and webcasts, presentations at dozens of conferences around the country, and several blogs aimed specifically at student recruiters. It recently launched an Education & Training Center (ETC) where admissions professionals can collaborate with colleagues and thought leaders through coursework and office retreats.

www.targetx.com

SOURCE TargetX

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