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Tax Season: Americans Preparing for Early Returns

BERKELEY HEIGHTS, N.J. Feb. 23, 2011 Yellow Pages Association

http://photos.prnewswire.com/prnh/20110201/NY39788LOGO-a

Natalie Wuchenich

Some more interesting facts from the data:

  • Of those people who sought an accountant through Yellow Pages, approximately 85 percent contacted a business as compared to the all-headings average of around 80 percent.
  • More than 90 percent of tax preparer searches and 70% of accountant searches were for home or personal assistance.
  • Those searching without a name in mind often consider four or five different ads before choosing a service.

"Filing taxes can be complicated and stressful. It’s essential to find someone with the appropriate qualifications and expertise to help consumers properly file their income tax returns. That challenge of finding someone to trust can be daunting, which is why access to a comprehensive list of local businesses really helps," said Wuchenich.

About the Yellow Pages Association :

Yellow Pages Association $27 billion Canada

http://www.ypassociation.org/

http://www.insideyp.org/

MEDIA CONTACT

Sophia Hitti

Fleishman-Hillard Inc.

212-453-2159

[email protected]

SOURCE Yellow Pages Association

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