LONDON February 3, 2011
To view the Multimedia News Release, please click:
The 2011 Seminar Programme is offered across ten themed theatres and visitors will hear from big brands including M&S, British Airways, Cadbury’s, Panasonic, Sony Music, LastMinute.com and Rough Guides and Keynote speakers from Econsultancy, Facebook, eBay Advertising, Experian, Cisco and IDM.
2011 Seminar Programme Highlights Include: * Data & Marketing Analytics Theatre Sponsored by datanomic and Toluna Sessions include: - Improving ROI through effective data strategy - Experian QAS - Turning social media data into actionable business intelligence - Alterian
* Integrated Marketing & CRM Technology Theatre Sponsored by SAGE CRM Solutions and neolane
Sessions include: - CRM and eMarketing: The targeted marketing dream to create more qualified leads - Sage (UK) and Swiftpage - Print isn't dead! How digital print still plays a crucial role in delivering effective integrated marketing campaigns - Hewlett Packard * Content Management & Ecommerce Theatre Sponsored by sitecore and ektron Sessions include: - The challenges of capturing mobile market share for eCommerce business and retailers - Netbiscuits - Managing your brand in a 24/7 open enterprise: Is everyone reading from the same page? - Huddle * Email, Mobile & Analytics Theatre Sponsored by emarsys and Silverpop Sessions include: - Successfully Embracing the Digital Revolution: Understand how to deliver a collaborative digital marketing strategy - Webtrends - A Masterclass in Digital Marketing: How to integrate digital channels or engaging campaigns - Experian CheetahMail * Search, Social Media & Web 2.0 Theatre Sponsored by ExactTarget Sessions include: - What Every Online Marketer Needs to know about Universal SEO - Lakestar Media - Online Advertising through Mobile and Video Platform: What are the real opportunities for brands? - Starcom MediaVest
New for 2011, TFM&A have also launched its sister show Online Advertising and Affiliate Expo, which will be running alongside TFM&A in Earls Court 2. This niche exhibition includes two theatres dedicated to Online Advertising and Affiliate Marketing. Sessions will cover topics including Behavioural Targeting, Contextual Advertising, Social Commerce and Affiliate Marketing and Mobile Ad Networks. Registered visitors to TFM&A can visit OA&A for free with their TFM&A badge.
Notes to Editor:
About Technology For Marketing & Advertising
Technology For Marketing & Advertising is the UK’s largest and longest-running integrated marketing-solutions event delivering digital, direct, data and CRM solutions for marketing, media and advertising professionals. It takes place annually at Earls Court 2. Total attendance to TFM&A 2010 was 10,568 of which 9,325 were pure visitors (ABC Audited) – an increase on 2009 with a total attendance of 9,643 of which 8,263 were pure visitors (ABC Audited).
London 2 March 2011
About UBM Live
UBM Live is a leading international provider of integrated media solutions. Working throughout various market sectors including Air Traffic Control, Care, Customer Management, Digital Marketing, Energy, Facilities Management, Fire, Health & Safety, Interiors, Leisure, Security and Venues, UBM Live produces a wide range of exhibitions, awards & events, publications, conferences, digital products and directories.
China India South Africa http://www.ubm.com
Maria Harper [email protected]
SOURCE United Business Media Ltd