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Technology for Marketing & Advertising Announces Over 100 Free Educational Sessions in its 2011 Seminar Programme

LONDON February 3, 2011

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The 2011 Seminar Programme is offered across ten themed theatres and visitors will hear from big brands including M&S, British Airways, Cadbury’s, Panasonic, Sony Music, and Rough Guides and Keynote speakers from Econsultancy, Facebook, eBay Advertising, Experian, Cisco and IDM.

    2011 Seminar Programme Highlights Include:     * Data & Marketing Analytics Theatre Sponsored by datanomic and Toluna     Sessions include:      - Improving ROI through effective data strategy - Experian QAS      - Turning social media data into actionable business intelligence -       Alterian  

* Integrated Marketing & CRM Technology Theatre Sponsored by SAGE CRM Solutions and neolane

    Sessions include:      - CRM and eMarketing: The targeted marketing dream to create more       qualified leads - Sage (UK) and Swiftpage      - Print isn't dead! How digital print still plays a crucial role in       delivering effective integrated marketing campaigns - Hewlett Packard       * Content Management & Ecommerce Theatre Sponsored by sitecore and ektron     Sessions include:      - The challenges of capturing mobile market share for eCommerce business       and retailers - Netbiscuits      - Managing your brand in a 24/7 open enterprise: Is everyone reading       from the same page? - Huddle       * Email, Mobile & Analytics Theatre Sponsored by emarsys and Silverpop     Sessions include:      - Successfully Embracing the Digital Revolution: Understand how to       deliver a collaborative digital marketing strategy - Webtrends      - A Masterclass in Digital Marketing: How to integrate digital channels       or engaging campaigns - Experian CheetahMail       * Search, Social Media & Web 2.0 Theatre Sponsored by ExactTarget     Sessions include:      - What Every Online Marketer Needs to know about Universal SEO - Lakestar       Media      - Online Advertising through Mobile and Video Platform: What are       the real opportunities for brands? - Starcom MediaVest

New for 2011, TFM&A have also launched its sister show Online Advertising and Affiliate Expo, which will be running alongside TFM&A in Earls Court 2. This niche exhibition includes two theatres dedicated to Online Advertising and Affiliate Marketing. Sessions will cover topics including Behavioural Targeting, Contextual Advertising, Social Commerce and Affiliate Marketing and Mobile Ad Networks. Registered visitors to TFM&A can visit OA&A for free with their TFM&A badge.

Notes to Editor:


[email protected]

About Technology For Marketing & Advertising

Technology For Marketing & Advertising is the UK’s largest and longest-running integrated marketing-solutions event delivering digital, direct, data and CRM solutions for marketing, media and advertising professionals. It takes place annually at Earls Court 2. Total attendance to TFM&A 2010 was 10,568 of which 9,325 were pure visitors (ABC Audited) – an increase on 2009 with a total attendance of 9,643 of which 8,263 were pure visitors (ABC Audited).

London 2 March 2011

About UBM Live

UBM Live is a leading international provider of integrated media solutions. Working throughout various market sectors including Air Traffic Control, Care, Customer Management, Digital Marketing, Energy, Facilities Management, Fire, Health & Safety, Interiors, Leisure, Security and Venues, UBM Live produces a wide range of exhibitions, awards & events, publications, conferences, digital products and directories.

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Maria Harper [email protected]

SOURCE United Business Media Ltd

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