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TED-Ed Launches Groundbreaking Website with New Tools for Customized Learning

NEW YORK April 25, 2012

TED-Ed seeks to inspire curiosity by harnessing the talent of the world’s best teachers and visualizers – and by providing educators with new tools that spark and facilitate learning. TED-Ed launched in March with a channel on YouTube, as well as an open call for educators and animators to submit lesson ideas and animation reels. Just five weeks later, the channel has attracted more than 2.4 million views, 42,000 subscribers, and more than 3,000 comments.

$1.25 million

Each video featured on the site is mapped, via tagging, to traditional subjects taught in schools and comes accompanied with supplementary materials that aid a teacher or student in using or understanding the video lesson. Supplementary materials include multiple-choice questions, open-answer questions, and links to more information on the topic. 

But the most innovative feature of the site is that educators can customize these elements using a new functionality called "flipping." When a video is flipped, the supplementary materials can be edited and the resulting lesson is rendered on a new and private web page. The creator of the lesson can then distribute it and track an individual student’s progress as they complete the assignment.

What is more, visitors to the site are not restricted to flipping the featured TED-Ed videos. They can also create a lesson from scratch using any video from YouTube that permits third party embedding — the vast majority.  Users can offer these lessons for wider distribution, and the best of them will be subsequently featured on the TED-Ed site for others to make use of.

"Flipping" is intended to indicate propelling the spread of a video, but is also a respectful reference to the concept of "flip teaching" in which teachers can expand overall teaching time by assigning homework on video. Currently this is hard to do for many teachers, but the tools offered on TED-Ed ease the task and open up new possibilities.

Content and new features will continue to accumulate in coming months and a full launch is being planned for the start of the new education year in September.

Chris Anderson

TED-Ed Catalyst Logan Smalley added:

Julie Gardner

$1.25 million

March 12, 2012

TED-Ed video content is optimized for learning and geared towards teachers, students and the classroom – especially high school and college, though content is appropriate for lifelong learners.

The video content is built to deliver a lesson quickly (in 3-10 minutes), in a way that extends beyond the lecture format for which TED is known.

The videos provide teachers with new tools, which they can use to complement their existing lessons.

The TED-Ed team reviews each submission, pairing selected visualizers with chosen teachers to create dynamic, 3-10 minute videos that share a lesson. California Scotland TEDTalks Open Translation Project TEDBooks TED Prize TEDx TED Fellows

Menomonee Falls, Wis.,

Erin Allweiss [email protected]



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