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TED’s New Chapter in Spreading Ideas: TEDBooks

NEW YORK Jan. 26, 2011 www.amazon.com/kindlesingles

Chris Anderson

Russ Grandinetti

The first three TEDBooks are written by TED speakers, and expand on ideas voiced from the TED stage, furthering the reach of a single idea, discovery or vision.  These three titles are available for download from Amazon today as Kindles Singles, with more to follow shortly:

  • The Happiness Manifesto: How Nations and People Can Nurture Well-Being 

  • Dangerism: Why We Worry About the Wrong Things, and What It’s Doing to Our Kids

  • Juan Enriquez Homo Evolutis: Please Meet the Next Human Species

TED’s mission is to facilitate the sharing of great ideas. With their short, punchy format, TEDBooks will empower a new type of author: people who have something really important to share with the world, but who are too busy to author a long-form book. For where a traditional book might take a year to write and a year to publish, a TEDBook can be written in a month and published shortly after.

TEDBooks will also tap into changing reader behavior. By making ideas accessible in a way that matches modern attention spans, TEDBooks aim to stimulate and satisfy the curiosity of a new generation of time-constrained knowledge-seekers. With fewer hours in the day to read, people can finish a highly focused TEDBook on a single plane flight or morning commute.  

Added Anderson: "The world of ideas has never been more interesting. I look at the community of people who’ve given a TEDTalk and see hundreds of possibilities for mini-books that would make a fantastic contribution to our shared conversation about the world’s future. I can’t wait to get them out there, and I can’t wait to read them!"

$2.99 www.amazon.com/kindlesingles http://www.ted.com/pages/tedbooks

About TED

California TED.com Bill Gates Al Gore Jane Goodall Elizabeth Gilbert Richard Branson Philippe Starck Isabel Allende Gordon Brown Long Beach, California Palm Springs Edinburgh, Scotland

TED has established the annual TED Prize, where exceptional individuals with a wish to change the world are given the opportunity to put their wishes into action; TEDx, which offers individuals or groups a way to host local, self-organized events around the world; and the TED Fellows program, helping world-changing innovators from around the globe to become part of the TED community and, with its help, amplify the impact of their remarkable projects and activities.

TED.com

February 28- March 4, 2011 Long Beach, California Palm Springs, California July 11-15, 2011 Edinburgh, Scotland

http://twitter.com/TEDTalks http://www.facebook.com/TED

About Amazon.com

Seattle July 1995

www.amazon.com www.amazon.co.uk www.amazon.de www.amazon.co.jp www.amazon.fr www.amazon.ca www.amazon.cn www.amazon.it

Contact:  

TED: Margaret Sullivan, [email protected] , +1 (646) 833-0205

Amazon.com Inc.: amazon.com/pr, Media Hotline, +1 (206) 266-7180

SOURCE TED

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