LOS ANGELES Feb. 17, 2011
"Just as with the evolution of the internet into a more mature medium, mobile messaging is now becoming a more established part of the marketing mix and the requirements we see as a technology provider are evolving. SMS Connect has been designed to meet these needs, with self-service tools and enhanced reporting and analytics capabilities putting more control into the hands of our clients and partners."
Built to work seamlessly with Insight, Telescope’s intelligent profiling engine, SMS Connect ensures that campaigns are compliant with the most up-to-date MMA guidelines, while optimizing message targeting, subscriber list management and billing capability. The password-protected web interface provides real time access to a set of templates and a results dashboard to give clients a quick view of the campaign performance as well as further analytics segmentation.
With significant further growth in mobile marketing expected in 2011, SMS Connect is positioned to reduce timelines and resource requirements for brands and agencies looking to service their own mobile marketing initiatives and reduce costs.
Nakar added: "SMS Connect gives our customers the opportunity to create and manage marketing initiatives utilizing the tried-and-tested technology infrastructure that has powered the most advanced, high profile SMS mobile marketing campaigns in the US, such as McDonald’s Monopoly and Turner/Sprite’s NBA Slam Dunk contest."
About Telescope Inc.
Los Angeles, California www.telescope.tv
SOURCE Telescope Inc.