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Telstra’s BigPond® TV Service to Use thePlatform as Cloud-Based Video Publishing System Across TVs, Set-Top Boxes, and Web

SEATTLE Feb. 24, 2011 thePlatform Comcast Telstra BigPond TV

mpx

With thePlatform providing a unified system for aggregating both linear and on-demand video from various content sources, formatting video content to different device specifications and centrally managing and publishing this content for multiple purposes, Telstra customers are able to effortlessly access and enjoy the highest quality content on the T-Box hybrid set-top box, connected-TVs and Blu-ray players from LG and Samsung, and the Web.

Furthermore, thePlatform’s solution will allow Telstra to continue to innovate its leading services over time as new business models, devices and consumer experiences evolve.  The new multi-year deal significantly expands on a previous agreement between the two companies that was limited to BigPond’s Web-only movie service.

Australia Ben Kinealy

Ian Blaine

thePlatform’s mpx video management and publishing system enables Telstra to deliver a hybrid live/on-demand IPTV service featuring BigPond TV (music videos, sports and news) and BigPond Movies (including pay-per-view).  Channels available on the BigPond TV service include BigPond News, BigPond Sport News, V8 Supercars (motor racing channel), BigPond Music, with more sports and racing content through TVN, AFL and NRL.

North America

About thePlatform

Seattle, Wash. www.thePlatform.com

All product and service names listed in this release remain property of their parent companies and do not indicate official support or endorsement for thePlatform or its products and services.

SOURCE thePlatform

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