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Teradata Completes Acquisition of Aprimo

INDIANAPOLIS Jan. 24, 2011 Teradata data warehousing enterprise analytics Aprimo big data

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Marketing executives will be among the first to benefit from the combined capabilities of Aprimo and Teradata. An Argyle Group and Aprimo CMO survey recently identified top executive marketing challenges, which include integrating campaigns across proliferating digital and traditional channels, the elimination of data silos that inhibit results analysis and metrics – and proving ROI on marketing.  Aprimo has resolved these challenges with a fully integrated suite for hundreds of customers, including 36 of the Fortune 100. Among these are Target Corporation, Warner Bros. Inc., and Nestle S.A.

The acquisition will immediately put Teradata in a market-leading position in Integrated Marketing Management.  Teradata will build on this strong position and plans to expand its application portfolio into other high value business applications, including those that drive insights from the ever-growing volumes of big data – a complex phenomenon that is expanding marketing opportunities with an explosive number of new data sources.

This phenomenon is driven by consumers who are adopting new digital channels and information sources to connect, converse and shop. The integration of global social media insight and unstructured data with detailed information collected from customer touch points transforms the enterprise data warehouse gold mine into an analytic diamond mine. Combined with Aprimo’s Integrated Marketing Management suite, marketers gain unprecedented insight and power to create differentiated customer experiences. This is the definitive sweet spot for business transformation created by the combined capabilities of Teradata and Aprimo.

applications services

Bill Godfrey Indianapolis

Darryl McDonald

Supporting Quotes

  • Marc Oppenheimer
  • Kim Collins 6/10/10
  • Suresh Vittal
  • Jonathan Block,  Vice President and Service Director, SiriusDecisions

Relevant news resources:

About Aprimo

Aprimo Marketing Studio® for B2C Aprimo Marketing Studio® for B2B,

About Teradata

  database software , enterprise data warehousing consulting, enterprise analytics

the United States

Note to Investors

This news release contains forward-looking statements. A number of important factors could cause actual results or events to differ materially from those indicated by such forward-looking statements, including the execution of integration plans; the parties’ ability to meet expectations regarding the accounting treatments of the transaction; the possibility that the parties may be unable to achieve expected synergies and operating efficiencies in the arrangement within the expected time-frames or at all and to successfully integrate Aprimo’s operations into those of Teradata – such integration may be more difficult, time-consuming or costly than expected; operating costs, customer loss and business disruption (including, without limitation, difficulties in maintaining relationships with employees, customers, clients or suppliers) may be greater than expected following the transaction; recurring revenue may decline or fail to be renewed; and the retention of certain key employees of Aprimo may be difficult. Teradata and Aprimo are subject to intense competition, and increased competition is expected in the future; and fluctuations in foreign currencies could result in transaction losses and increased expenses subject to the volatility of the international marketplace. Risks, uncertainties and assumptions include the possibility that expected benefits may not materialize as expected; that the transaction may not be completed in a timely manner; that the parties are unable to successfully implement integration strategies; and other risks that are described in Teradata’s SEC filings.

SOURCE Teradata Corporation

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