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Tesco Real Food Reveals UK Demand for Italian Food

England Feb. 7, 2011

Britain Italian recipes

38m pounds Sterling

olives

So great is the UK’s appetite for olives that the supermarket now sells 16 different varieties having more than doubled its range in the last year.

pizza

And to further underline the UK’s love of the Italian dining experience, the country’s wine has grown in the UK by 15 per cent – strong growth for a mature market – with it being outperformed only by Spanish and Chilean wines in the last year.

Nicola Jamieson Italian wine

"Until only recently antipasti and dressed olives would have been considered posh peoples’ nibbles.

pasta

"Pizzas are already our favourite dish, while tiramisu and profiteroles have long established themselves as dessert favourites so antipasti, olives and say, a nice Pinot Grigio, complete the Italian dining experience."

Antipasti means ‘before the meal’ in Italian and is the traditional first course of an Italian meal.

Typical antipasti foods include sundried tomatoes, char-grilled peppers, artichoke hearts, semi-dried tomatoes, cherry peppers, stuffed vine leaves, and flat white anchovies.

Nicola Jamieson

Included in Tesco’s dressed olive range are varieties with sundried tomatoes, lemon and garlic, roasted vegetables, jalapeno peppers, piri piri, garlic, Spanish mix with garlic, chilli and thyme, feta cheese, chilli and basil, and Manchego cheese.

Olives and olive oil are a good source of healthy mono-unsaturated fats and vitamin E. They are also a good source of iron, dietary fibre and copper.

About Tesco Real Food:

The Tesco Real Food website is packed with thousands of inspiring, delicious recipes to suit any occasion. Whether customers are looking for a quick mid-week meal for the family or something for a special event, visitors are sure to find exactly what they’re looking for. In addition, a range of step-by-step cooking tips and videos to help improve kitchen skills can be found, as well as healthy eating and cooking with kids sections. To make shopping even easier, every recipe has a ready-made shopping list that can be used to add all the ingredients to the shopping basket in just a few clicks.

Note to editors:

July 2010

PR contact:

Heleana Greeves

New Tesco House

Delamare Road

Cheshunt

Herts

EN8 9SL

01992 644645  

www.tesco.com/food  

SOURCE Tesco Real Food

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