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Testing with LiveBall Raises PPC Conversion Rates

BOCA RATON, Fla. July 13, 2011 ion interactive

LiveBall’s Dynamic Content Substitution feature gave SmartSearch Marketing the ability to substitute headline text on their client’s microsite to match the exact keywords and phrases that attracted prospects to click on QAD’s Pay-Per-Click ads.

Dale Hursh

Anna Talerico

Dynamic Content Substitution is one of the many LiveBall features that gives marketers the ability to optimize landing pages and online marketing campaigns without code or relying on technical teams.

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