To highlight Tether’s commitment to a future without breast cancer, the company’s website, www.tether.com, will be transformed to pink rather than its customary blue for the entire week.
“This is a unique campaign that we hope will catch on,” said Tim Burke, CEO. “It’s the first time to our knowledge that a company has organized a charitable campaign from the online sale of mobile applications.”
Halifax-based Tether has identified the Canadian Breast Cancer Foundation as one of its charities of choice, and this will be its second year contributing to this cause.
“We’re proud to be able to give back to our local community by supporting the Atlantic Region of CBCF,” said Patrick Hankinson, Tether’s Chief Marketing Officer.
Tether was launched in March, 2009, as a means of allowing people fast, affordable Internet access almost anywhere by letting them work on their laptops via their smartphone data plan. Within days, the product was selling around the world, drawing praise from such tech blogs as the New York Times, Entrepreneur and CrackBerry.
Tether’s applications can be downloaded at www.tether.com.
Tether is the developer of an application that links your BlackBerry to your laptop, enabling high-speed Internet access on your laptop through your smartphone data plan anywhere there is cellular coverage. Tether is easy to install, simple to use, works practically anywhere, and is cost-effective.
For further information:
Angela McAuley, Director of Marketing & Communications, CYBF-Atlantic Region, (902) 423-8274
Patrick Hankinson, Chief Marketing Officer of Tether, (518) 478-6195, [email protected]