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That’s App-tastic: 4 Key Characteristics Of A Successful App

So you’re looking at developing an app. That’s a very good, and potentially highly profitable, decision. App development is huge right now, and you or your company could stand to gain a lot by putting your own app out there. But whether you own a company or simply want to try your hand at making an app you think will be useful, it’s important to start off with the knowledge of what characteristics successful apps tend to have.

1. Catchy

Particularly if the app you’re developing is a game, the most successful ones, such as Candy Crush, Angry Birds and Pokémon Go, are nothing short of addicting. This is obviously hard to measure objectively, and a lot of it will depend on the concept and original ideas developed in the app’s early planning stages. But the most successful apps are the ones that people can’t put down.

2. User-Friendly

Apps have to be designed in a user-friendly way. Your goal is to get people to use your app, and if they get frustrated by a confusing design, layout or interface, they obviously will not like using it, and perhaps not even touch it again. To help gauge user-friendliness, it’s important to know the audience you’re targeting with your app, as well as do thorough testing to see how audiences respond. Take any suggestions, such as features to add or remove, to heart as well.

3. Helpful

Successful apps have a purpose and are helpful to their users in some way. Because the app is for your users, it needs to be user-centered: ask yourself what your customers need in their new app. If an app is useful to someone, such as a secure medical or health app, they are far more likely to leave it good reviews and tell their acquaintances about it. On the other hand, if the app isn’t very helpful and just taking up space on their device, people are going to remove it and not spread the word.

4. Adaptive

Apps must be periodically updated. You can’t just develop an app and then never touch it again. In fact, apps that haven’t been updated for a long time can even be targeted for removal from the major app stores, such as Apple and Google. Any app you create needs to be able to adapt to changes in the market, and have a solid foundation of programming behind it to stand on.


If you don’t know the first thing about app programming, it’s usually best to work with a professional who has earned a relevant degree such as a master’s in electrical engineering online. Knowledge of electrical engineering is important to app design in particular because apps have to integrate with existing software and hardware on devices, as well as push boundaries. With a solid programming foundation, a catchy idea and a user-friendly interface, your new app will be a lot more likely to see success.

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