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The Big Pony Fragrance Collection & OneRepublic Bring Sound, Cinema and Digital Technology to the 2011 Sundance Film Festival

PARK CITY, Utah Jan. 20, 2011 January 21 st Park City

Bruce Weber

The event will incorporate one-of-a- kind digital interactions across a multitude of platforms, giving attendees opportunities to engage and share their experiences in real-time with friends and other festival goers:

  • Upon arrival, guests will be welcomed through the official Twitter feed, @BigPonyTeam. Follow @BigPonyTeam for live Tweeting throughout the evening.
  • A digital photo booth complete with a vintage ski lift enables guests to immediately upload and share their photos with friends on Facebook and Twitter at a custom iPad station.
  • Facebook Places joins the team to award the first 25 attendees who check in using the location-based application with Big Pony Fragrance prizes.
  • Downloadable QR codes strategically placed throughout the event will unlock clues and content.
  • Park City
  • Ryan Tedder Bruce Weber

SOURCE Ralph Lauren Fragrances

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