PARK CITY, Utah Jan. 20, 2011 January 21 st Park City
The event will incorporate one-of-a- kind digital interactions across a multitude of platforms, giving attendees opportunities to engage and share their experiences in real-time with friends and other festival goers:
- Upon arrival, guests will be welcomed through the official Twitter feed, @BigPonyTeam. Follow @BigPonyTeam for live Tweeting throughout the evening.
- A digital photo booth complete with a vintage ski lift enables guests to immediately upload and share their photos with friends on Facebook and Twitter at a custom iPad station.
- Facebook Places joins the team to award the first 25 attendees who check in using the location-based application with Big Pony Fragrance prizes.
- Downloadable QR codes strategically placed throughout the event will unlock clues and content.
- Park City
- Ryan Tedder
SOURCE Ralph Lauren Fragrances