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The Big Pony Fragrance Collection & OneRepublic Bring Sound, Cinema and Digital Technology to the 2011 Sundance Film Festival

PARK CITY, Utah Jan. 20, 2011 January 21 st Park City

http://photos.prnewswire.com/prnh/20110120/NY33476-a

http://photos.prnewswire.com/prnh/20110120/NY33476-b

Bruce Weber

The event will incorporate one-of-a- kind digital interactions across a multitude of platforms, giving attendees opportunities to engage and share their experiences in real-time with friends and other festival goers:

  • Upon arrival, guests will be welcomed through the official Twitter feed, @BigPonyTeam. Follow @BigPonyTeam for live Tweeting throughout the evening.
  • A digital photo booth complete with a vintage ski lift enables guests to immediately upload and share their photos with friends on Facebook and Twitter at a custom iPad station.
  • Facebook Places joins the team to award the first 25 attendees who check in using the location-based application with Big Pony Fragrance prizes.
  • Downloadable QR codes strategically placed throughout the event will unlock clues and content.
  • Park City
  • Ryan Tedder

www.BigPonyFragrance.com www.facebook.com/RalphLauren Bruce Weber

SOURCE Ralph Lauren Fragrances

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