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The Importance of CRM Highlighted During National Customer Service Week

"As National Customer Service Week demonstrates, customers are the key to good business and growth. CRM systems such as webCRM ensure a business maintains a proactive relationship with its customers," said Stephen Todd of Leicestershire-based webCRM.

"From recording activities and enquiries, following-up sales opportunities, sending e-mails and arranging meetings which can synchronised with Microsoft Outlook, webCRM is a valuable business tool."

webCRM’s CRM system is web-based which means it provides a secure, off-site database that is accessible from any laptop and desktop PC or Apple Mac, mobile devices such as Apple iPhones, BlackBerry and Android phones, as well as the iPad and tablet PCs.

Above all, it synchronises with all devices, ensuring a business and its teams are always accessing up-to-date and relevant information.

Just as important, it ensures access to customer data is live. This means customer services and sales teams can provide customers with the service they expect in today’s competitive marketplace.

Planning consultancy nlp, which has offices in London, Cardiff, Manchester and Newcastle realised that CRM was vital when it came to customer relationships.

Peter Claxton of nlp, said: "We are now having more interest from clients because we are aware of who we’re talking to and they’re being reminded of us. It certainly allows us to take track of what’s happening at any time.

"It’s adding value. We can see what meetings people have been to and what activities are taking place that we couldn’t see before. The ability to see new business activity and monitor progress is much better."

webCRM can also demonstrate its system to businesses through a bespoke webinar and provide a 14 day free trial. Visit or call 0800 1522 102.

For more media information, please contact:
Owain Betts, t: 01686 688008 / Skype: OwainBetts
e: [email protected] /

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