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The Internet + The Smart Grid = Connected, Sentient Automobiles that Drive Themselves. So in the Future Will There Still be Room on the Road for Muscle Cars?

WOODCLIFF LAKE, N.J. Feb. 15, 2011 Wherever You Want To Go, www.bmwactivatethefuture.com

As evidenced in the film, the future of mobility is clearly complex.  We are entering an exciting future that will feature an entirely new DNA for the automobile based on electricity and hydrogen from renewable sources.  The automobile of the future will be connected to every other car on the road, enabling communication between vehicles and everything else along the roadway.  As a result, the automobile of the future will be nearly sentient and may literally drive and park itself.  But is the automobile of the future worth the price of losing the romance and excitement that comes from the rumbling and powerful cars we love and cherish?  In the future, will there be room for both?

Blade Runner Aliens Tron Syd Mead Robin Chase Graham Hill Mike Musto Reinventing the Automobile Lawrence Burns Laurenz Shaffer Wai Chang Chris Brogan

Kurt Mattila

About BMW Documentary Films "Wherever You Want To Go"

BMW Documentary Films "Wherever You Want To Go" is a collection of four films, broken into chapters, which focuses on the future of mobility, cities and technology.  The series is inspired by the launch of the BMW ActiveE, an electric vehicle.  Each film features interviews with a diverse range of thought leaders to create a holistic look into the opportunities and challenges of our future world.

Developed in collaboration with kirshenbaum bond senecal + partners, the films precipitate a unique collective engineering project, dubbed "Activate The Future" designed to build a community of people who are passionate about working together to create the future, rather than waiting for it to happen to them.

Additional chapters will appear each Tuesday throughout the month of February.  To allow viewers to better engage with the films and to add to the ongoing dialogue, BMW designed an innovative new video player specifically for the films.  Viewers can access additional content around a theme, quote, or speaker in real time, while giving them the option to pause the main viewer.  Additionally, they can also post their own thoughts or comments directly to specific moments of the film for others to see and react.

About ActiveE

The BMW ActiveE will be an electric vehicle based on a BMW 1 Series Coupe that will use electric motor and battery cell technology developed in-house.  It will represent the second phase of a three-phase electric vehicle development plan that will lead to a dedicated electric vehicle that will launch in 2013.  The BMW ActiveE will be available for lease beginning this fall.

BMW Group In America

North America the United States the United States California South Carolina North America Woodcliff Lake, New Jersey

www.bmwgroupna.com

Journalist note: USA www.bmwgroupusanews.com www.press.bmwna.com

Contact:

Stacy Morris

Marketing Communications Manager

BMW of North America, LLC

(201) 370-5134/ [email protected]

North America

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