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The Media Dash Announces Development of Digital Platform to Improve the Buying and Selling of Radio Advertising

WESTPORT, Conn. Feb. 22, 2011 www.theMEDIAdash.com

Westport, Conn. Drew Hilles Rob Williams

The Media Dash’s self-serve, online platform, still under development and scheduled for launch in the second quarter of 2011, will allow radio advertisers and broadcasters to execute media transactions with greater ease, speed and accountability.  

"Our mission is to enhance and simplify the purchase and sale of radio advertising – making it as easy to conduct a transaction as it is to buy Internet advertising online," said Mr. Hilles. "We’ve placed extensive effort into our platform’s interface and usability to allow advertisers of all sizes to purchase effective radio campaigns to help them achieve their business goals."

Richard V. Ducey

"Radio continues to reach 93 percent of all people 12 years and older – it is a completely ubiquitous medium," said Mr. Williams. "Having lived and breathed radio for many years, we understand the challenges faced by broadcasters and advertisers. We hope to do our part to help improve the competitiveness of the medium."

$500 million New York City

Jody Tester Erin Collier

Mr. Tester, who oversees all aspects of technology for The Media Dash, brings 30 years of experience to the company as a successful Internet entrepreneur and start-up veteran. He served as senior vice president at Bright Sky Holdings where he managed the development of a new media buy-sell transactional system targeted at national brand advertisers and local radio. Previously, he held executive positions with Arbitron, MCI Telecommunications/Image Technology and Nortel Networks, among others.

$10 million $55 million

www.theMEDIAdash.com www.twitter.com/themediadash www.facebook.com/themediadash

About The Media Dash

www.theMEDIAdash.com

SOURCE TheMediaDash.com, Inc.

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