CLEVELAND July 19, 2011
Featuring innovative music and motion technology that allows each googley-eyed Yak to share a hilarious original song, the latest cards have updated the popular formula with all-new characters. In addition to favorites like Hamburger and Cupcake, this year’s class of Yaks includes everything from Beans and Cookie Jar to Phone, and the sure-to-be adored, Underpants.
In addition to the new paper and ecards, the Yakety Yaks are also coming to life online in some fun and unique ways. This summer the Yaks can be found acting out together in the card aisle on YouTube and randomly taking over the American Greetings Facebook and Twitter pages as they interact with fans and pass out their own brand of wit and wisdom.
As the industry leader in innovative new greeting card formats, American Greetings has introduced more fresh and exciting ways to celebrate birthdays and other big occasions than any other greeting card manufacturer over the past year. Incorporating fresh twists on paper technology with carefully written copy and festive artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient.
About American Greetings Corporation
Cleveland, Ohio $1.6 billion http://corporate.americangreetings.com
SOURCE American Greetings Corporation