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The Print Concierge Launches Personalized Direct Mail Campaign Utilizing Variable Data Printing and Purls for Hub Industrial Supply

The Print Concierge today announced a new multi-faceted direct mail campaign for Hub Industrial Supply, a general line industrial supply house with headquarters in Lake City, Florida. TAMPA, FL , August 19, 2009 /24-7PressRelease/ — The Print Concierge today announced a new multi-faceted direct mail campaign for Hub Industrial Supply, a general line industrial supply house with headquarters in Lake City, Florida.

"We are delighted to have this opportunity to work with HUB Industrial Supply," said Lee Weiner, CEO of The Print Concierge. "HUB provides exceptionally high quality products. Our graphic designers and copywriters are working closely with this industry leader to create a branding image that truly reflects HUB’s unwavering commitment to excellence."

Hub Industrial Supply has been serving clients on a global level since 1990. Originally called Hub City Industrial, ‘the company has not altered its corporate mission to exceed our customer’s expectations," said Gabriel Curry, President. "However, this is a perfect opportunity to update our image, and the Print Concierge is helping us develop a compelling brand. We have already launched two personalized direct mail campaigns with our new look promoting band saw auto dismantler blades."

The Print Concierge is using is Variable Data Printing to personalize elements such as text, graphics and images for the HUB mailings. This content is changed from one printed piece to the next using information from a database or other external files. Recent studies have shown Variable Data Printing dramatically improves response rates in direct mail initiatives.

The Print Concierge has also created PURLs (Personalized URLs) to amplify the current HUB Industrial Supply direct mail campaign. "Our clients have reported dramatic improvements in their on line conversion rates as a result of their personalization efforts on multiple platforms," noted Lee Weiner.

The Print Concierge A full service provider of high quality, commercial printing, direct mail, and creative services, The Print Concierge is dedicated to helping its clients achieve unprecedented response rates through Variable Data Printing (VDP), Personalized Uniform Resource Locators (PURLs) and a full array of collateral materials. The Print Concierge specializes in list procurement for highly targeted markets. This marketing company provides full graphic and copywriting services as needed.

Website: http://www.theprintconcierge.com


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