LOS ANGELES May 23, 2012
Referral traffic is key for marketers of any industry, which is why The Search Agency has provided insights on how to develop a social sharing button strategy based on the target audience. With an increasing volume of relevant content gaining widespread exposure through social sharing buttons each day, it’s important to stand out from your peers.
It’s not just about Facebook and Twitter anymore. Utilizing valuable, yet often less notable, social sharing sites like StumbleUpon and Reddit can really increase traffic to a marketer’s site. Gaining an overwhelming user base this year, niche image sharing site Pinterest now drives more referral traffic than Google+, LinkedIn and YouTube combined.
Studies have shown that men and women use social media very differently, which is a crucial consideration to take when plotting your social sharing strategies. If marketers are speaking to a predominantly female audience, focus on a plan pushing content through Pinterest or Facebook, whereas Google+ seems to be a hotspot for male activity.
The study and corresponding infographic also reveals additional information about Twitter, Facebook, Google+, LinkedIn, StumbleUpon, Reddit, Digg, Pinterest, and e-mail. Each has a sliding scale of the audience – B2B vs. B2C – and shows that only a couple sites are strictly for business or pleasure.
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SOURCE The Search Agency