The reason behind to this is to Gain Greater visibility in Search Engine result pages when someone searches terms whose detail is contain in content of our website which ultimately help in getting lot of traffic on our blog result finally increasing nos of visitors on our site also. Our recent years many online news community website have adopt same thing into there content posting in order to get maximum traffic from it.
When optimizing content on your blog or article it does not mean that you are sacrificing quality of content as SEO is not enemy of good writing but it love when you write in SEO Friendly way so that it is easy for Search Engine to understand what content it is and what it relate to. Also if not possible to get advantage of SEO Friendly article mean if is not possible for you to put right quantity of keyword in it then you can get same advantage with optimizing Title of Blog or Article you written.
Optimizing title of Blog is not easy It need proper SEO Practice as when optimizing you need to keep two things in your mind always 1) Contain Targeted Keywords : Title of Blog contain keyword that are most common in search when someone interested in finding something related to your blog then it is optimized to an extent that it come on search engine ranking page. So use kinds of word in your title that people wil search for 2) Can Convince user to click : Title of your website should be so convincing that audience can fully convey to open it and then read it.
But writing in convincing way don’t mean that you can left word you are targeting but you need to use them in a way that it is convincing plus SEO Friendly So always take care of title when writing as it help you to get traffic from Search Engine. We at SEO Services Company believe this as Best SEO Practice that we surely going to implement