SHANGHAI Feb. 17, 2011 Shanghai US$ 34 billion China China
The Influence of Online Information on Chinese Consumer Buying Behavior China USA
Importantly for marketers, qualitative Focus Group China research finds that the type of product consumers are planning on purchasing has identifiable bearings on the information search path. Point in case, online information is the main reason behind two in three 3G and smartphone sales, but only one in seven passenger car sales.
China Sam Mulligan
China Asia Pacific
Focus Group China
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SOURCE Data Driven Marketing Asia Co., Ltd.