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The Taobao Effect and Online Shopping Threaten the Viability of Mega Retailing in China

SHANGHAI Feb. 17, 2011 Shanghai US$ 34 billion China China

The Influence of Online Information on Chinese Consumer Buying Behavior China USA



Importantly for marketers, qualitative Focus Group China research finds that the type of product consumers are planning on purchasing has identifiable bearings on the information search path. Point in case, online information is the main reason behind two in three 3G and smartphone sales, but only one in seven passenger car sales.  

China Sam Mulligan



China Asia Pacific

Focus Group China

Focus Group China DDMA


Jonathan Axup

[email protected]

+86 21 6289 1138

SOURCE Data Driven Marketing Asia Co., Ltd.

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