ATLANTA Feb. 16, 2011 Atlanta Miami
With the addition of Caddell, Titan plans to become a prominent player in the ever evolving digital space with a particular emphasis on social and mobile media platform development and activation.
Prior to joining Titan, Caddell worked for ING Americas where he directed the financial service provider’s digital marketing and advertising strategy. Before ING, he helped develop, manage and curate the Coca-Cola North America corporate website in addition to spearheading several milestone programs for the world’s largest beverage company including the My Coke Rewards consumer loyalty program and online marketing for POWERADE brand sport drinks.
"Titan is dialed into the rapid fragmentation of media and technology, and they understand the importance of grounding their marketing programs in business strategy," said Caddell. "I saw an opportunity to integrate digital marketing into the Agency’s service offering and create a platform for Titan to help its clients adapt to changing consumer behavior in a way that delivers measurable results."
Michigan State University
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SOURCE The Titan Agency