Buyers sourcing branded watches focus on high product quality, innovative product design and competitive pricing, according to HKTDC’s onsite survey last year. At the 2012 fair, the popular Brand Name Gallery (BNG) once again presents some of the leading branded watch manufacturers, as well as fine fashion labels and designer watch collections. The Gallery will gather about 110 brands, with anchor brands such as EDWIN, ELLE, FIYTA, FOCE, Lamborghini, o.d.m, Romago and Temporis showing their most original offerings.
BNG Public Day, to be held on the last day of the fair, is expected to attract many members of the public. Events in three major themes – sporty watches, elegant or luxury watches and ready-to-wear watches – will be held within the Wine Cellar zone in the Grand Hall. The special events include watch parades as well as sharing sessions on the appreciation of fine watches and fashion watches, and, finally, the lucky draw.
According to the findings of McKinsey & Company, Chinese mainland consumption of luxury goods is projected to grow 18% annually from 2010 to 2015, accounting for over 20% of the global luxury market by then. To reach the world’s large luxury market, the fair's World Brand Piazza showcases rare timepieces from some of the world's most renowned watch manufacturers. It will be continuously sponsored by Prince Jewellery & Watch.
Pageant of Eternity will also continue to feature high quality complete watch exhibitors. Buyers seeking quality complete watches will find the Pageant of Eternity the answer to their sourcing needs.
In response to the growing market demand for suppliers of goods in small quantities, the “Small-Order Zone” will be set up this year specifically to showcase products meant for ordering in small quantities of 50-1,000 pieces. HKTDC’s data indicated that the Hong Kong Electronics Fair (Spring Edition), Hong Kong Houseware Fair and Hong Kong Gifts and Premium Fair this year together succeeded in luring more than 50,000 buyers into visiting this zone and generated over 30,000 business connections. Therefore this is to be set up in the Watch & Clock Fair to provide business discussion opportunities to watch and clock manufacturers and buyers alike.
This world-class fair is host to a major industry event, the Asian Watch Conference. Conference speakers are among the top experts in their fields with the keynote speaker always an industry figure associated with some iconic watch design. Topics range from design to marketing to technology.
Another important networking and information opportunity is the Hong Kong International Watch Forum, in which office bearers of watch industry associations from around the globe gather to share industry and market intelligence. Seminars will also be introduced this year to highlight the BRICS markets as well as to analyse the latest market updates.
29th Watch and Clock Design Competition
This competition is always a highlight of the fair. It continues to power the growth of new talent for the watch and clock industry giving exposure and encouragement to new designers. This year’s topic for the open group is “Initial Dream” while the student group will work with a “Love Vision” theme. Winning pieces will be displayed during the fair.
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