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There is a Little Geek in All of Us, According to Modis 2012 Geek Pride Survey

JACKSONVILLE, Fla. May 23, 2012   Modis May 25th

Jack Cullen

Being the go-to people for technology advice also comes with an attachment to technology that seems greater than their non-geek counterparts. More than 60 percent of geeks said they would be very stressed out by losing the files on their computer’s hard drive, yet only 49 percent would feel the same about going through a relationship breakup.

Yet geeks aren’t the only ones obsessed with technology.  Though 69 percent of non-geeks are quick to label geeks as addicted to tech, they themselves are attached, as well. Of those surveyed, 67 percent of non-geeks said they would have a difficult time living without at least one tech accessory for the day, of a list of devices including computers, smartphones, or MP3 player. That’s only slightly lower than the 69 percent of geeks that said the same.

And both geeks and non-geeks are guilty of socially inappropriate use of technology. A shocking 5 percent of all respondents confessed to having used a device such as a smartphone during a funeral and 9 percent have used a tech device during a religious service. In addition, nearly one-fifth (19 percent) of those surveyed—geek and non-geek—have used a device during a date and 18 percent have used one during a business meeting.

"Technology is infiltrating the average American’s life more and more, making geeks more respected and mainstream," said Cullen. "Even though geeks are characterized by their tech obsession, we all seem to be just a little tech obsessed. Americans even admit to using personal devices in situations where it’s probably better to put the gadget away."

Other findings include:

  • Geeks are still old-fashioned when it comes to communication
  • Technology can be dangerous for geeks and non-geeks.
  • Men are more tech obsessed than women  


April 26-30, 2012

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