Since 1999, thetrainline has sold train tickets to 3.3 million travelers, producing more than 14 million transactions among its 8.4 million plus registered users. The company sells tickets for all train companies on all UK national routes, with access to more than 293 million fare and journey combinations. In mid-2010, the company launched a new website with improved features and designs to make it even easier and quicker for travelers to buy inexpensive train tickets.
Initially, thetrainline will use NetAcuity to identify the likely country from which a booking is made.
Independently verified to be more than 99.99 percent accurate at a country level and 95 percent accurate at a city level worldwide, Digital Element’s IP Intelligence and geotargeting technology provides information such as geographic location (country, region, state, city and postcode), connection type, Internet Service Provider (ISP), proxy information, and more, based solely on IP address.
According to Rowson, the online ticket retailer plans to use Digital Element’s data to deliver targeted, city-level offers on the website so that customers will see travel offers for train journeys most relevant to where they appear to be located. "We see this as the most interesting and valuable application of the technology because we will be able to drive more relevant on-site messaging and advertising," said Rowson.
About Digital Element
Digital Element delivers the de facto standard in IP Intelligence, providing coverage for 99.9999 percent of the Internet and collecting more than one million points-of-view daily from different online vantage points. Taking advantage of its patented technology and a team of dedicated data analysts, most of the world’s largest networks, websites, video portals and social networks, access the most comprehensive set of IP data available to deliver targeting advertising, content localization, geographic rights management, video streaming localization and analytics. Through Digital Element’s industry vision and leadership, this non-invasive technology has evolved into much more than geographic information and now includes other intelligence factors such as connection speed, domain name, ISP and language.
SOURCE Digital Element