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Thought Leader: The New Corporate Business Card, Author a Book

It pays to take a page out of this book on the value of thought leadership publishing. Authors become authorities overnight, so why not use the pen which could just become mightier than the sword!” Donovan Neale-May, Executive Director, Chief Marketing Officer (CMO) Council.

Silicon Valley,CA:  Many people have a book in their heart but few know how to navigate the industry in order to do it right, therefore making mistakes along the way. The first step to becoming an author and sharing business experiences is now only 42 rules away. 

In 42 Rules for Driving Success with Books (Super Star Press, Jan 2009) Mitchell Levy provides 42 rules to establishing credibility while growing your corporate business as an author.  Each rule details the actual success stories of professional leaders their field, authors who share marketing strategies along with tricks and techniques about using this tool (a book) to acquire new clients and improve client retention. “A common question I hear is “How do I create a book that’s timely and relevant to my target audience?” explains Levy. “You’ll be surprised how easy it is! Being an author gives you the title “Thought Leader” and serves as your calling card.”

It pays to take a page out of this book on the value of thought leadership publishing.  Authors become authorities overnight, so why not use the pen which could just become mightier than the sword!" Donovan Neale-May, Executive Director, Chief Marketing Officer (CMO) Council

42 Rules condenses fundamental elements using 40 realistic examples to make a point.  Section I focuses on success, from selling millions of copies to creating monthly newsletters with millions of readers.  Section II points out rules for business growth while Section III establishes credibility through “Thought Leadership,” a title authors use to drive success for them and their businesses.   Sections IV and V focus on branding and marketing.  Levy also identifies two different book formats: single-author and contributed-author, and addresses the issues of finding a publisher, distributing, and marketing – challenges that prevent even the most ambitious authors from getting started. 

"There’s no better way to establish instant credibility on a topic than by saying ‘I wrote the book.’ Mitchell Levy has established himself as Silicon Valley’s author’s author. Authors and aspiring authors turn to him for guidance on how to do it easily, quickly, and with credibility. In today’s era of marketing turbulence, this book is incredibly relevant for anyone looking to market themselves or their brand. A must read."

Rich Goldman, VP, Corp Marketing & Strategic Alliances, Synopsys

"A book is the ultimate networking and marketing tool, creating a name (i.e., ‘branding’) for a businessperson or product… ’42 Rules for Driving Success with Books’ helps business people recognize the importance of doing just that. Mitchell’s ’42 Rules’ will give you many tools and techniques that will allow you to share your wisdom and expertise with the world."
Eric Shaw, President, New York Credit, Inc. and President, All Cities Network

Mitchell Levy is the author of eleven business books and the CEO and Executive Editor of the independent publishing house Happy About®. After earning his MBA from the College of William and Mary, he spent 13 years working for corporations in IT, Finance and Operations. He then spent 11 years as an entrepreneur creating 13 companies and strategic partnerships including  Happy About in 2005. Wanting to deliver the types of services he was looking for as a service provider, he created a company that makes book publishing approachable. Mr. Levy is also partner of the physical networking firm CXOnetworking and sits on the board of directors of Rainmaker Systems (NASDAQ: RMKR). He lives with his wife and son in Silicon Valley. 

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Contact Babs Chandrasoma, PR by the Book, [email protected], (512) 289-4339.

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