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Thru, Inc. Acquires Digital Asset Management Vendor Rumble Australia Pty Ltd

DALLAS April 26, 2012 Managed File Transfer (MFT) Dropbox Enterprise File Transfer

Rumble provides a digital asset management solution specifically designed to store, manage, search, retrieve and re-purpose corporate collateral and brand assets. This includes any asset deemed to contain ‘brand value’ to the organization such as: style guides, logos, images, corporate policies and procedures, templates, brochures, audio, video, newsletters, reports, 3D and any other form of digital file. The digital asset metadata are captured and indexed (e.g. its origins, its version, its purpose and its relation to other assets), and rights and permissions are specified down to the level of individual category and user, such as the ability to only view and download.  

Lee Harrison Lee Harrison

"This newly acquired technology will soon allow Thru to offer solutions focused on  the digital asset requirements of creative entities ranging from  advertising, marketing , and graphic design alike," said Thomas Skybakmoen VP Product & Marketing Strategy.  "Managed File Transfer tends to view files as black box objects where Digital Asset Management treats files as white box content.  This is presented to the end user as additional capabilities centered around the category/type of content to be shared or managed.   For instance, usage of the company logo by a channel partner can now be enforced and audited on a real-time basis."

Pacific Rim Sydney

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About Rumble Australia

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©2012 Thru, Inc, Dropbox, and all associated logos are trademarks of Thru, Inc. 

SOURCE Thru, Inc.

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