LONDON May 25, 2012
An online ticket retailer in the UK has reacted to mounting criticism over the price of theatre tickets by launching a 10-week ticket giveaway campaign designed to help ease the financial pressure facing so many consumers this summer.
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One Ticket.com customer will be selected every week for the next 10 weeks as part of this unique giveaway and they will be given back the total cost of their tickets regardless of how many tickets were purchased.
The campaign provides a timely boost for anybody planning to see West End shows like the iconic Les Misérables, The Lion King and Mamma Mia this summer.
Tamar added: "We’re very happy to be launching our Summer Giveaway campaign.
"Summer is a time when we should be enjoying life and doing the things we love more often. In line with this spirit, we wanted to at least help some customers to enjoy what they love for free.
"I realise it’s not solving a big industry issue, but at least we are trying to do our bit.
"We also have very good deals and discounts on tickets to major productions. I encourage consumers to research prices instead of being put off by the cost.
"If tickets are bought in advance, there are many savings to be had! Even the big shows like Ghost the Musical will have limited offers; for example last month we had a 40% off top price seats offer.
"Ultimately these kind of campaigns really make the difference for those who love theatre but can’t afford the high price tag."