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Time Warner Cable Selects BlackArrow to Launch Dynamic On-Demand Ad Insertion

NEW YORK May 18, 2012

Leveraging the BlackArrow system with third party solutions, Time Warner Cable intends to bring timely, relevant on-demand advertisements to an audience that will include some of the nation’s largest media markets, providing the critical cornerstones that are essential to creating a nationwide footprint of dynamic on-demand ads.  In addition, Time Warner Cable will be able to use the BlackArrow technology to increase the availability of commercial inventory for local and regional sales efforts.

Joan Gillman

Dean Denhart

Warner Cable

About The BlackArrow Advanced Advertising System


United States www.timewarnercable.com www.twcbc.com www.navisite.com www.twcmedia.com

About BlackArrow, Inc.
, New York City San Jose, Calif. http://www.blackarrow.tv

BlackArrowis a trademark of BlackArrow, Inc. CableLabs®,is a mark of Cable Television Laboratories, Inc.All other trademarks are property of their respective owners.

SOURCE BlackArrow

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