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Toluna and nurago Expand Their Digital Media Measurement Solution

WILTON, Conn. Feb. 15, 2011 the United States September 2010

BrandSpector is a digital media measurement solution that gives online advertisers more insight than ever before into responses to their digital marketing campaigns across the US.  The service enables advertisers, planners and media buyers to analyze the response of more than 290,000 Toluna panel members to their US digital campaigns. The technology behind the service has been developed by nurago over the past three years.  It has been deployed successfully and helped optimize over 500 campaigns to date.

BrandSpector enables companies to evaluate the efficiency and effectiveness of digital campaigns by comparing the intended target audience of a campaign against the demographics of actually exposed panelists.  Moreover, BrandSpector enables companies to then survey panelists that have been exposed to specific digital campaigns to measure the campaign’s effectiveness in terms of communication goals such as awareness and purchase intent.

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About Toluna

Toluna enables organizations to generate valuable customer insight by combining its online market research panel and industry leading technology.

Toluna provides companies the ability to answer questions of their target audience quickly and efficiently and leverages a unique approach to respondent recruitment and engagement with its online ‘community’ and proprietary Real-Time Sampling® methodology.  Toluna guarantees that the data clients receive is of the highest quality.

Further, Toluna provides the industry’s leading online market research technology suite, enabling hundreds of market research organizations and agencies worldwide to create surveys, manage panels and build online communities.  Toluna’s products include PanelPortal™, AutomateSurvey™, BrandSpector™, IVR and QuickSurveys™.

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For further information on Toluna:

About nurago

nurago is one of the most innovative service providers for solutions in digital brands, media, and usability research worldwide. With its expertise – based on flexible technological platforms – nurago combines research about consumers’ behaviour and attitudes in a unique way to deliver new perspectives. nurago truly understands digital markets and thus delivers new insights regarding the clients’ needs.

nurago’s clients include numerous international companies from global brands to media agencies to research institutes, including Google, YouTube, eBay, Yahoo, MySpace, the ARF and GfK.

Further information on nurago:

Bastian Badenhorst [email protected]

For more information specifically on BrandSpector



Caroline Henne [email protected]


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