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Tom Davenport, Research Director, International Institute for Analytics, Presents Excellence in Analytics Award to The Procter & Gamble Company

IIA works across a breadth of industries to help organizations create, prioritize, and govern competitive analytics initiatives. Through this work, the IIA faculty have gained an understanding of the leadership qualities required to steward broad-reaching analytic excellence in complex organizations.

Procter & Gamble was selected by the IIA Faculty and recognized as a leader who:

  •     Translates analytical concepts into business terms
  •     Coordinates internal resources for a meaningful analytics program
  •     Sets an example of ‘fact-based’ decision-making inside the organization
  •     Develops and promotes a culture to reward analytical thinking
  •     Stewards the unique path of analytical competitiveness for the enterprise

About IIA
The International Institute for Analytics (IIA) was created to bring a common organizing language and ‘experienced-based’ research to the growing business analytics industry. Research is organized by vertical industry and organizational role. IIA’s mission is to meet the research and decision-support needs of business and analytics leaders and their teams as the focus on analytics as a competitive differentiator increases.

IIA’s offerings include annual research subscriptions for individuals and enterprises, faculty-moderated analytics research councils, executive roundtables and phone conversations, and advisory services for both analytics teams and vendor companies. To drive the organization’s insights, curriculum, and dialogues, IIA serves its clients through a unique ‘experience-based’ research methodology that uses a combination of world-class faculty and a closed community of end-users.

SAS, Accenture, Intel, Teradata, SAP & Dell have jointly supported IIA’s initial operations, and helped IIA set its original research agenda and focus. For more information about IIA, visit

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