SANTA MONICA, Calif. Jan. 25, 2011
This partnership will allow Bestofmedia to offer contextually targeted IT Decision Maker leads on its site Tom’s Hardware, one of the foremost online technology publications. These leads will assist marketing partners in positioning their assets and generating interest in their programs. Leads will be generated via content, emails and promotions, offering high visibility from these promotional placements.
Due to Bestofmedia’s outstanding relationship with its IT audience, it continually received requests for sales leads from top marketing partners. Bestofmedia is glad to be able to offer this capability to help vendor partners drive ROI for their programs. Bestofmedia’s lead generation program will allow advertisers to engage IT professionals with relevant research, whitepapers, webcasts or other company information. Bestofmedia will build a customized lead gen program to help partners meet their marketing objectives.
Group VP, Sales
About Madison Logic
Madison Logic is the only ad serving company built specifically for online lead generation. Due to its accountability and cost effectiveness, lead generation is becoming an increasingly popular and widely used ad vehicle. We provide a comprehensive yield and inventory management solution. Our platform allows publishers to monetize their content, end users to gain an additional resource to make purchasing decisions, and marketers to generate valuable sales leads. We aim to bridge the gap between lead sources, back end systems and external lead buyers.
SOURCE Bestofmedia Group