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Top-Tier Spanish Network Operator Switches to BroadSign Digital Signage Software

MADRID, Spain MONTREAL April 26, 2012 Spain




CTO of AsomaTV Robain de Jong says that BroadSign’s automation-focused functionality was a welcome relief after "five years of micromanaging playlists, manual troubleshooting and the lengthy, painful process of installing and configuring players at new locations." By contrast, BroadSign technology made it possible for AsomaTV to migrate their entire mall network to the new software remotely, in just one day, and allowed the company to drastically cut down the time spent on scheduling and monitoring campaigns.

Robain de Jong

AsomaTV’s content loops in the shopping mall network are 90 seconds long, comprising 10-second advertising spots targeted for each location. The four-minute loop in the gym network is a mix of advertising, location-specific messaging and "infotainment" feeds.

The network has numerous repeat advertisers, with such brands as Unilever, Procter & Gamble, Telefonica, Orange, Vodafone, Subway, McDonald’s and Kentucky Fried Chicken among them. Campaign effectiveness surveys have shown up to 20% increase in sales for some of the categories of products advertised.

2-5 euros

Madrid Barcelona Sevilla Valencia Bilbao

According to AsomaTV, showing the capabilities of BroadSign software during demos to corporate clients has helped the company win a number or contracts for operating their networks. The ability to generate accurate proof-of-play reports has also played an important role in winning over advertising-based networks.

About AsomaTV

Spain Spain

AsomaTV provides a full range of digital signage services – from network operations and campaign management to content production and network maintenance.

Robain de Jong

[email protected]

About BroadSign

BroadSign International Inc. is the leading worldwide provider of Software-as-a-Service for digital signage networks.

The software allows networks to target out-of-home audiences, place advertising or promotional campaigns, play back scheduled content on each screen and account for campaign performance.

Some of the world’s largest and most successful digital signage networks run on BroadSign’s platform. They take advantage of its comprehensive functionality, reliability and virtually unlimited capacity for growing networks without adding personnel. BroadSign is consistently ranked among the top 3 global digital signage software suppliers. The company received the 2012 Global Growth Leadership Award in the Digital Signage Software market from Frost & Sullivan.

BroadSign’s Software-as-a-Service model offers digital signage networks the freedom to enjoy the full potential of the most advanced software without the burden of building out, staffing and maintaining their own hosting infrastructure.

BroadSign has extensive expertise in digital signage software, media, advertising, and information technology. The company’s R&D team delivers the fastest time-to-market development of both forward-looking functionality and the features to meet its clients’ short-term needs.

Montreal, Canada

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SOURCE BroadSign International Inc.

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