SAN LUIS OBISPO, Calif. Feb. 14, 2011 retail-integrated eCommerce
Solana Beach, Calif. Heather Fritz January 2011 January 2010
"I would definitely recommend Shopatron," Fritz said. "For retailers, Shopatron increases your store’s exposure to consumers. Shopatron can increase your consumer reach and distribution. For branded manufacturers, I would recommend using Shopatron as another channel of distribution. By using Shopatron you can alleviate some of the picking and packing processes by awarding online orders to your fulfillment partners. And as a brand you do want to make sure that you are partnering with retailers who will ensure that your brand is represented the way you would like."
Retail-integrated eCommerce also exposes brands to new retailers who may start stocking their products when they see orders from that brand in the order exchange. In fact, a survey by Shopatron in 2009 revealed that 57% of Shopatron retailers monitor new brand launches in the order exchange to determine if they should start stocking the brand.
Maria Shehata Islandia, N.Y.
Going into 2011, Shopatron sales in the hobby, toy and game category continue to grow, with sales across the exchange up 25% in the fourth quarter of 2010.
San Luis Obispo, Calif.