Final step in successful integration of The Search Works into The TradeDoubler Group, delivering unrivalled, seamless search management across 19 countries
TD Search, effective immediately, bringing it in line with the rest of TradeDoubler’s TD Search businesses across
The rebranding also paves the way for future product expansion to leverage the Group’s technology investment under a single pan-European brand. In 2010, TradeDoubler will announce a number of significant developments, including the launch of its single platform to manage holistic digital marketing programmes across the major online disciplines in search, display and affiliate. The single platform will deliver more informed budget allocation, more effective campaigns and even stronger results for customers.
“Integrating the IP, sales teams, and technical expertise from one of the world’s biggest search engine optimisation companies with one of the industry’s largest online marketing companies creates a powerful solution for complex, cross-border, multi-lingual search campaigns that can be coordinated through a single point of contact,” said Simon Burgess, UK Managing Director for TradeDoubler. “TD Search has already seen great traction with notable new international search campaigns for customers such as Avis, VisitBritain and Octopus Travel in recent months. The rebranding to TD Search in the
TradeDoubler’s portfolio of digital expertise now spans search, display, affiliate and technology with its TD Search, TD Campaigns, TD Affiliate, TD Searchware and TD Integral businesses. The rebranding in the
With its extensive reach in 19 countries worldwide, TradeDoubler delivers 32 billion impressions per month, reaching 149 million unique users and generating 10 million leads every month. The Group offers unrivalled access to more than 76% of the European online audience through its publisher networks, which comprise more than 128,000 active website publishers and in excess of 1,800 advertisers.
TradeDoubler is an international digital marketing company offering a range of performance-based marketing solutions. TradeDoubler’s products and services provide companies with the tools and expertise to drive results online whether they are looking to generate sales, leads or traffic or drive brand awareness. Headquartered in
TradeDoubler is listed on Nasdaq OMX Stockholm Exchange. Please visit www.tradedoubler.com for further information.
For further information, please contact:
Els De Witte
Tel: +44 (0)20 7798 5814
Distributed on behalf of TradeDoubler by NeonDrum (http://www.neondrum.com)
Tel: +44 7747 017654