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TRAFFIQ and Peer39 Partner to Offer Page-Level Semantic Analysis in Real Time

NEW YORK Feb. 23, 2011

"Peer39’s page-level intelligence not only offers the ability to target specific content in a very precise way, but also enables advertisers to filter out inappropriate content," said Chris O’Hara, TRAFFIQ’s SVP of sales and marketing. "This partnership will enable us to easily offer performance campaigns through our Trading Desk that are 100% brand safe – and more effective."

Peer39’s technology analyzes every webpage according to its true meaning and determines the overall advertising environment. Using Peer39 ad buyers can rest assured that their ads appear on the most effective and appropriate pages. This tactic increases the chance that the viewer will engage with an ad because it is truly relevant to the page content and type of page. TRAFFIQ’s media specialists will work closely with Peer39 to assist agencies in deploying semantic targeting and page-level data across their exchange buys.

Andy Ellenthal

TRAFFIQ [email protected]

Peer39 New York City Israel


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