NEW YORK Jan. 24, 2011 TRAFFIQ
Tumri Ensemble provides feature-rich display ad optimization, personalization and analytics applications that help clients execute more effective dynamic ad campaigns. The self-serve platform ensures ads are relevant by assembling ads in real-time and leveraging data feeds, thus eliciting better engagement and superior return-on-advertising-spend (ROAS). With Tumri Ensemble, partners like TRAFFIQ can quickly setup, launch, manage, and analyze powerful data-driven dynamic display ad campaigns with built-in offer optimization, unmatched production scale, enhanced targeting and auto-optimization.
Because the Tumri Ensemble platform is integrated into TRAFFIQ’s infrastructure, registered TRAFFIQ clients can seamlessly incorporate Tumri’s creative optimization solution into their campaigns, to build and deliver precisely targeted, personalized consumer messages at scale. In addition, Tumri Ensemble’s Dynamic Insight analytics module enables TRAFFIQ to get real time campaign performance data, and take action against granular insights.
Tumri is the leading provider of dynamic creative optimization and personalization solutions for advertisers and agencies. The Tumri Ensemble platform combines next-generation ad-serving with dynamic creative production to enable real-time 1:1 personalized marketing at scale. With Tumri, marketers can effectively cross-sell and up-sell a catalog of products or services to their consumers based on a user’s actual site browse or action, driving maximum relevancy and ROI. Marketers also benefit from a powerful auto-optimization engine and dynamic creative reports that allows for a more accurate and timely view of campaign metrics. Tumri powers dynamic marketing campaigns for many of the world’s most prominent brands including Nike, HP and Travelocity among others. To date, Tumri has executed more campaigns, served more impressions and created more distinct dynamic creative experiences than anyone in the space.