Rising Influence of App Armed with Pure Travel Contents in Travel App Market Full of Advertising Banners
SEOUL, KOREA, August 22, 2015 /24-7PressRelease/ — While there are many travel apps with thousands of banners and pop-up advertisements, one travel app is embarking on new ground. The app has zero advertisements and its contents are the driving force in competition with other apps.
Travalloon re-edited 10 years worth of videos of KBS’s TV show “A Walk Around the World” into 6,000 video clips. Since July, it has provided free service for mobile devices.
The video clips are pinned on a world map, so users can easily find out where the shots took place. In addition, when people click on areas they are interested in, the app shows a list of videos that were filmed in that region.
These short 1 to 2-minute videos edited by KBS program directors are optimized for mobile devices and can be turned on via a map.
Moreover, through the “Mingle” menu, which was newly reorganized in August, the app has expanded the space where travelers can communicate with each other. The number of people who leave fragmented travel communities such as blogs and cafes and transfer to TRAVALLOON is rapidly increasing.
CEO Kim Seong-yoon, who believes having a single high-quality content is more valuable than 10 advertisements, said the company is seeking to challenge itself to establish a solid market position as the only and largest social app based on travel contents.
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