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Tribune Company Joins MMA as Premium Member

CHICAGO LONDON LOS ANGELES NEW YORK SINGAPORE SAO PAULO Feb. 7, 2011 MMA Tribune Company www.tribune.com the United States November 2009

http://photos.prnewswire.com/prnh/20090715/LA46363LOGO

Los Angeles Times Eddy Hartenstein

  • Gaining a better understanding of market reaction and consumer engagement and interaction with content across a variety of mobile platforms;
  • Exploring the development of unique mobile advertising models;
  • Helping advance and define the future of publishing on mobile platforms while effecting genuine change.

Greg Stuart MMA CEO

"The Tribune Company is deeply committed to determining how best to harness the possibilities the mobile media industry offers," said Hartenstein. "Joining the MMA ensures we can collaboratively advance development of mobile technology, business models, emerging content distribution channels and industry standards, with a keen eye on raising the awareness for and value of mobile marketing."

The Premium Membership tier brings together "market-making" companies with the scale, scope, commitment and resources to effect genuine change benefiting the worldwide mobile marketing industry. These companies provide leadership by accelerating innovation, removing critical industry roadblocks and expanding industry awareness regarding the benefits of mobile marketing. Premium Members commit themselves to a long term concerted and collaborative effort through the MMA to help build the industry.

Andy Vogel Los Angeles Times

About Tribune Company

Tribune Los Angeles Times Baltimore South Florida Chicago

About the Mobile Marketing Association (MMA)

Mobile Marketing Association the United States North America Europe Middle East Africa Latin America Asia Pacific www.mmaglobal.com

FOR MORE INFORMATION:

Valerie Christopherson/Evan Tamura

MMA PR/ Global Results Comm. (GRC)

P:+1 949 608 0276

E: [email protected]

Gary Weitman

Tribune Company SVP/Corporate Relations

P: +1 312/222-3394

E: [email protected]

SOURCE MMA

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