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Turkcell Leverages Microsoft Tag Technology in New Mobile Marketing Solution

REDMOND, Wash. Feb. 17, 2011 Turkey

"As an established innovator in mobile marketing, our mission is to integrate mobile channels into the marketing mix for 360-degree marketing, as well as create additional revenues and expand mobile marketing through interactive experiences and advertising applications," said Sureyya Ciliv, CEO of Turkcell. "In order to do that, we aim to transform mobile media into a highly responsive, measurable and interactive channel. Enterprises can use this channel to reach existing and potential customers while measuring the rate of return from their investments via detailed reports and analyses."

Turkcell is investing in innovative services and products, such as location-based services, augmented reality solutions, display advertising, conceptual branded ad packages, mobile TV advertising, and video advertising for companies and brands. MobilKod is a new service to expand this product portfolio and provides the critical ability for brands to create and measure interactive campaigns that connect their products and services to convenient, on-the-go experiences for consumers. Turkey

Brian Fleisher ,

About Turkcell

Turkey September 30, 2010 $1.5 billion September 30, 2010 $10.0 billion September 30, 2010 Azerbaijan Belarus Georgia Kazakhstan Moldova Northern Cyprus Ukraine September 30, 2010 July 2000 Turkey October 2010

About Microsoft

Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

SOURCE Microsoft Corp.

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