“That’s So Swag!” is the hottest new profile on Twitter, developed by Viva Swag and followed by the likes of Lady Gaga, celebrity stylist/E! News Correspondent Robert Verdi, and First Lady of California, Maria Shriver. “That’s So Swag!” tweets about the oft humorous lifestyles of young women. GLENDALE, CA, August 18, 2009 /24-7PressRelease/ — "That’s So Swag!" is the hottest new profile on Twitter, developed by Viva Swag and followed by the likes of Lady Gaga, celebrity stylist/E! News Correspondent Robert Verdi, and First Lady of California, Maria Shriver. "That’s So Swag!" tweets about the oft humorous lifestyles of young women.
Sample tweets: "When you blow straight through to the front of the long line waiting to enter the club… That’s So Swag!" "When you see your "ex" with a downgraded version of yourself… That’s So Swag!" When that never worn LBD (little black dress) you bought months ago suddenly fits perfectly, just in time for the big holiday party…That’s SO Swag!"
Swag means different things to different people. In Hollywood, it’s synonymous with the "Swag" Bag. A free gift bag chocked full to the brim with exclusive goodies that celebrities take home from award shows and charity events. Freebies in Swag Bags have been known to top out at $40,000 and contain everything from diamond pendants and Chopard watches to $2,000 health club memberships.
In the music world, you’ll know that "Swag" is the concept of projecting a cool, confident, and hip demeanor. Hit songs from Grammy Award winning and platinum selling artists like Jay-Z, Lil’ Wayne, T.I., M.I.A., and Souljah Boy made this term popular.
And if you happen to be a pirate you’ll know that swag is captured booty!
ABOUT VIVA SWAG
Viva Swag (www.vivaswag.com), an online shopping experience for 18-24 year old women, encourages customers to "shop with personality," while providing an entertaining and interactive on-line shopping experience. The site seeks out and presents the hottest trends, brand names, newest up-and-coming merchants, and best prices available on the Internet, all presented with a blend of panache, amusement, and entertainment.
Shops feature apparel, jewelry, accessories, beauty products, gourmet foods, luxury home, and electronic items. Each shop is run by a fictional Hollywood character, ranging from starlets to socialites. By offering visitors a selective look at the fashion radar, customers can browse hand-picked products without having to weed through an endless array of dull product listings.
Underscoring the site’s motto, "Shopping with Personality," an ensemble cast of fantasy celebs ranging from Meadow Stevens, America’s Sweetheart to Latin heartthrob Rico Bolero rule each of nine boutiques. Each shop is managed by a personal shopper who scours countless websites searching for the funkiest finds, up-to-date trends, and newest looks from reliable merchants. Products are carefully vetted and posted at the best price found, including any available discount or coupon offers.
Viva Swag sister site, Viva La Drama features the characters’ personal blogging about their lives inside and outside Viva Swag. A running soap opera, Viva La Drama is hilarious and outrageous.
At Viva Swag, the interns run much of the show. To meet some of these great people visit http://www.18interns.com.
For further information, please contact Clarissa Jacobson or call (818) 937-1182.
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