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Two Books From Award-Winning Author Win Several Awards at The Paris, San Francisco and Green Book Festivals

EDEN PRAIRIE, Minn. May 18, 2012 Do NOT Invent Buggy Whips Ken Thurber Do NOT Invent

Do NOT Invent Buggy Whips May 22 Ken Thurber Do NOT Invent Big Wave Surfing: Extreme Technology Development, Management, Marketing and Investing

According to Thurber, "I found that my first book raised many questions, chief among them was – how do people innovate and how do you define innovation." According to the book, it’s about reinvention and understanding product positioning. Its interesting case studies of real world products like the Ford Mustang, the Segway and the iPod details why some products get it right while others don’t quite measure up.

Big Wave Surfing Book Takes Two More Honors

Big Wave Surfing San Francisco Paris

Big Wave Surfing

Big Wave Surfing

"As the book points out, it’s critical to be able to spot these big waves forming. We talk about them from a technological perspective, but it’s clear that technology is rapidly altering our business, social and political landscape."

Thurber continues, "We live in interesting times. Our true measure will be how well we adapt not only to the speed of change, but the results of these changes. I believe my book will help people begin to understand and deal with these changes. I have spent a lifetime in the computer business, a business that can change radically every 12-18 months, sometimes sooner. We are talking about disruption, and often extreme techniques are needed to deal with this disruption."

Thurber says like the physical surfers who ride the big waves at a beach like Mavericks, these new concepts won’t "always be pretty and in fact it may be down-right dangerous. There will be winners. There will be wipeouts and losers. But if we don’t boldly embrace the next wave, the innovation economy, then profound structural changes will occur in American society."

About the Author:

Kenneth J. Thurber


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Kenneth J. Thurber

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