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UBM TechWeb’s Research Finds 50% of Business Technology Decision Makers Don’t Find Vendor Content Useful or Use It Regularly

SAN FRANCISCO Feb. 3, 2011 Content Connects"

Content Connects Content Connects

Key Takeaways:

  • 50% do not agree with the statement that "vendors have tech information, industry insights and customer case studies that can be very useful to me—I use info from vendors all the time"
  • 33% don’t typically look at vendor-provided content because it is often biased
  • 84% cross check vendor content against other sources
  • Vendor content that IT decision makers rate important—"technical information" (80%), "technology strategy and analysis" (74%) and "how to information" (65%)—reflect their daily job priorities
  • Nearly one-third (28%) have based a buying decision directly on vendor supplied or supported content.

Scott Vaughan Content Connects

For full access to the research data, technology marketers can download the report at Tech Marketing Research Alerts Scott Vaughan [email protected]

About UBM TechWeb

$2.5 billion


Sherbrooke Balser

Director of Marketing

InformationWeek Business Technology Network

[email protected]



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