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UBM TechWeb’s CreateYourNextCustomer.com Research Finds 50% of Business Technology Decision Makers Don’t Find Vendor Content Useful or Use It Regularly

SAN FRANCISCO Feb. 3, 2011 Content Connects" CreateYourNextCustomer.com

Content Connects Content Connects

Key Takeaways:

  • 50% do not agree with the statement that "vendors have tech information, industry insights and customer case studies that can be very useful to me—I use info from vendors all the time"
  • 33% don’t typically look at vendor-provided content because it is often biased
  • 84% cross check vendor content against other sources
  • Vendor content that IT decision makers rate important—"technical information" (80%), "technology strategy and analysis" (74%) and "how to information" (65%)—reflect their daily job priorities
  • Nearly one-third (28%) have based a buying decision directly on vendor supplied or supported content.

Scott Vaughan Content Connects

For full access to the research data, technology marketers can download the report at http://createyournextcustomer.techweb.com/2010/12/new-marketing-research-content-connects/

CreateYourNextCustomer.com Tech Marketing Research Alerts http://www.createyournextcustomer.com Scott Vaughan [email protected]

About UBM TechWeb www.ubmtechweb.com

$2.5 billion

Contact:

Sherbrooke Balser

Director of Marketing

InformationWeek Business Technology Network

[email protected]

949.223.3605

SOURCE UBM TechWeb

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