VICTORIA, British Columbia April 26, 2012 Ukritic.com
Striving to Be True Innovators
Real Reviews, Useful Information, Consumer Education
Obviously, for a site like Ukritic.com to be useful, it must become an "authority site" that web surfers turn to when they need honest, factual and detailed reviews of products or services. "Our number-one priority," said Rempel, "is to make sure that we police site content at all times. We will absolutely not tolerate persons putting in low-quality content — so we hand-moderate all content that is submitted. Before we approve a review, we have read it over and checked it to make sure that everything that is said in that review is factually accurate."
To that end, Ukritic.com calculates a unique "KritScore," for each review submitted. A proprietary algorithm is used to "grade" content submission based on 30 different factors. Again, quoting Rempel, "We know that there are lots of scammers and spammers out there who know how to game the system in use on most other sites. We will be tracking data on how readers, who view the content, react to it. As the reviewer cannot manipulate that data, it will provide a true estimate of the value of that review, in the eyes of the persons whose opinions matter most — the readers of it."