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Universal Solution Boosts Digital Marketing

COPENHAGEN, Denmark January 25, 2011

Adform offers a universal solution in digital marketing, which can mean big differences for media agencies and advertisers. By having campaign planning, ad serving, optimisation, reporting and other tools gathered in one place, you can save time – and money. At the same time, the platform can be individually adapted so that trainees and business partners, for example, can be given a login to exactly the tools which are deemed relevant for them. And then there are lots of details and knowledge available in this web-based solution which, among other things, has more than 100 predefined templates for reporting and analysis.

End customers from many different industries who have embraced the Adform solution include SAS, Hi3G, Trygg-Hansa, Microsoft, TUI and Canal Digital, all of whom have used the advanced tools to optimise their digital campaigns. One of the strongest tools is Adform Retargeting, which is used to convert online contacts to customers.

Johan Markus Sweden

The mobile company saw a five-fold increase in click rates compared with their other campaigns and a conversion rate which doubled after changing to Adform’s technology, which was able to measure the behaviour of online shoppers in detail, including which products they were interested in and thereby optimise banner displays based on this information.

Lars M. B. Anthonisen

A natural extension of Adform’s retargeting tool is Adform’s Content Manager, which can be used to design and handle the 100 banners or so which are used as the basis for optimising a campaign. As everything takes place in real time in a web-based interface, not as many resources are required along the way to correct banners and upload them. This is a practical and time-saving measure which also keeps costs down while boosting the campaign’s ROI.

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