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Universal Web Consulting: “Gamification” Demonstrates Online Marketing Growth

Phoenix, Arizona (PRWEB) August 08, 2012

In recent years, a multitude of businesses have found that online marketing is not only cost-effective, but also a simple way to reach out to consumers. In its initial phases, online marketing, also known as e-commerce, was designed with the intention of making more consumers aware of a product or service. These goals grew to maintain strong relationships with customers by focusing on interactive marketing tactics. Universal Web Consulting specializes in the many ways business can capitalize on Internet marketing strategies, and is educating and advising clients on the best ways to adapt to the ever-changing online market.

Now, a new change is on the horizon, according to a recent article from USA Today; small businesses are finding that the interactive experience can be heightened by implementing video games into marketing strategies. The growing trend, referred to as “gamification,” has allowed companies to not only increase sales, but also strengthen customer loyalty. The article also reveals that in, “using gamified software, [analysts] predict that companies can see an estimated two to four percent increase in revenue within the first month of deployment.” The article refers to the success of Popchips, a potato chip manufacturer that has combined with smartphone app company, Kiip, to create a gaming experience crafted for consumers.

The article states that unlike advertising-based gaming applications, the Kiip-Popchips partnership has built a reward system into its games. In short, users play fun, addicting games and if they do well, they are rewarded with real-life prizes, such as a coupon for Popchips. Not only does this provide the consumer with an entertaining experience, but it also gives them a reason to try a new brand and remain loyal to it.

Although gamification is taking more advanced forms, Universal Web Consulting adds that this revolution is not necessarily a new one. Through the company’s instruction of social network marketing into its client’s marketing campaigns, these professionals have discovered a different reward system that ensures customer consistency. In the instance of Foursquare, users are rewarded titles based on how many times they “check-in” to a location or make a purchase; it creates a competitive-edge that puts the marketing in the consumer’s hands.

However, Universal Web Consulting explains that taking advantage of gamification requires a solid understanding of online marketing practice. The company recommends that business owners should take advantage of educational resources, such as the courses it provides, to build a solid foundation on which a company can advance to greater mobile marketing methods.


Universal Web Consulting is a resource for small business owners who wish to increase their online presence through ecommerce and online marketing practices. Using expert industry knowledge, the web site is able to offer an array of course work that focuses on several elements of online marketing. These areas include lessons on topics such as web design, social media marketing and search engine optimization. One of the most unique features of the company is that it offers a curriculum that can be learned on the user’s own time and pace for convenient and comfortable learning.

Visit for more information on available courses.

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