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UpTake Networks Expands Executive Team & Board

PALO ALTO, Calif. Feb. 10, 2011 RealTravel.com UpTake.com Lesley Kao Chris Hickson Palo Alto, CA Yen Lee Russ Fradin

"I’m delighted to work with Lesley and Chris again.  Lesley has the right blend of search, social and product experience we need to deliver on the promise of why we started UpTake – to help consumers make better, faster decisions on where to go, where to stay and what to do. She has repeatedly demonstrated she has the leadership and consumer insights to deliver products consumers love – from globalizing Yahoo! Answers to improving Yahoo!’s listings and lifestyle businesses – including travel.

"Chris is the perfect leader to accelerate UpTake’s growth given his long string of successful entrepreneurial and corporate successes from Ingenio, where he was an inventor of Pay per Call Advertising, to Yahoo! where he ran business development for Travel and Local and was General Manager of Travel.  Chris and I worked closely at Yahoo! and his style and skills are an invaluable complement.  Russ is the rare entrepreneur who has repeatedly built successful internet companies while maintaining a good personal-work balance. Somebody I can clearly learn from," said Yen.

"I’m excited about working with Yen to help UpTake develop new strategic directions based on the strong foundation they now have in the world’s biggest ecommerce category. I am intrigued by the possibilities given UpTake’s position at the confluence between travel, ecommerce, local, search, and media," said Russ.

Lesley Kao Chris Hickson Russ Fradin

Lesley Kao

Stanford University University of Cambridge University of California

Chris Hickson

Occidental College Georgetown University

Russ Fradin

Russ is a successful serial entrepreneur who ran business development at Flycast and Wine.com. He was also Executive Vice President at comScore, Inc. and CEO & co-founder of Adify Media.  Russ recently co-founded Dynamic Signal.

About UpTake

hotels motels attractions restaurants nightlife Monterey Palo Alto May 2008 www.uptake.com

About Real Travel

www.realtravel.com

Media Contact :

Pat Jenkins

[email protected]

415.850.7154

SOURCE UpTake Networks, Inc.

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