NEW YORK Feb. 2, 2011
Tablets have been around for a number of years now. But it was the 2010 launch of Apple’s iPad that drove consumer awareness and demand for tablets. A number of new tablet introductions are slated for the first half of 2011, and Apple’s competition is expected to heat up. Nevertheless, tablets still represent a nascent market, so suppliers and manufacturers will benefit from understanding what US consumers are demanding in the next generation of tablets.
In addition, this research includes a worldwide forecast of tablet shipments broken out by six regions.
b>Table of Contents
Tablet Market Size
US Consumers’ Attitudes and Behaviors
Other CE Devices Currently Owned
Reasons for Not Owning a Tablet
Current Tablet Owners
Future Tablet Purchasers
Technology Adoption Panel
Type of CE Product Purchaser
Related In-Stat Reports
List of Tables
Table 1. Worldwide Unit Shipments of Tablets, by Region, 2009–2014
Table 2. What Types of Free Applications Have You Downloaded to Your Tablet?
Table 3. What Types of Free Applications Do You Use Most Often?
Table 4. What Types of Paid Applications Do You Use Most Often?
List of Figures
Figure 1. Worldwide Unit Shipments of Tablets, 2009–2014 (Units in Millions)
Figure 2. Tablet Ownership
Figure 3. Why Don’t You Own a Tablet?
Figure 4. What Brand of Tablet Do You Own?
Figure 5. Where Did You Purchase Your Tablet?
Figure 6. For What Purposes Do You Use Your Tablet Most Often?
Figure 7. How Much Did You Pay For Each Individual Paid Application?
Figure 8. How Many Hours Per Week Do You Use Your Tablet?
Figure 9. Do You Subscribe to a Cellular Service for Your Tablet?
Figure 10. Do You Plan to Purchase a Tablet in the Next 12 Months?
Figure 11. What Brand of Tablet Will You Purchase?
Figure 12. How Much Are You Willing to Spend for Your Tablet?
Figure 13. What Size Screen Do You Plan to Purchase?
Figure 14. For What Purpose Will You Use Your Tablet Most Often?
Figure 15. What Features Do You Require in Purchasing a New Tablet?
Figure 16. Gender
Figure 17. Age
Figure 18. Type of CE Purchaser
Figure 19. Top CE Purchase Influencers
To order this report:
Intl: +1 805-652-2626