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USA TODAY Super Bowl Coverage to Include Augmented Reality

MCLEAN, Va. Feb. 3, 2011 Friday, February 4th Jerry Jones Monday, February 7th

With the newspaper and your Android or iPhone smartphone, readers will make these one-of-a-kind experiences come alive. Augmented Reality blends real-life environments with computer animation allowing viewers to explore things in a new way. To view the features, a user only needs to download the free junaio app from the Apple App Store or the Android Marketplace and then point their smartphone at the image in the newspaper. junaio’s image recognition and object tracking capabilities make it possible to recognize a print image and call up additional digital content for the viewer.

junaio is the world’s most advanced mobile Augmented Reality Browser and growing daily with interesting content relevant to a viewer’s location or triggered through images and objects the camera is pointing at. The unmatched ease of use, great choice of content and superior features make junaio everybody’s daily companion, an instant source of information about places, events, bargains or objects in the world around us. Features are: location based services using onboard GPS and compass, highly accurate positioning, even inside buildings or exhibition sites, object recognition and natural feature tracking useful for scaling and integrating graphic overlays or 3D models into the real world. Two-way interaction between the user and the displayed AR overlays for gaming and other virtual experiences. And of course the full range of multimedia displays, including text, image, sound, video. junaio was created by metaio GmbH, the worldwide leader in Augmented Reality.



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